Have you considered cleansing and enhancing your data to improve accuracy and marketing effectiveness? All databases should be cleaned prior to use and we can flag suppressions to maximise budgets and ensure compliance within the Data Protection Act.
We are one of the few companies using a mixture of manual and automated processes meaning that the data that you receive back has been scrutinised by a real person and is ready to use and not just “flagged” requiring your further investigation. Submit your data to us for an audit.
As part of our database audit we can identify the following:
By carrying out a data audit you can identify how much of your database is out of date and look to rectify any data issues.
Data is your most valuable asset, however, it is also an asset that constantly changes. In order to benefit from the full advantages of your data, make sure that it is kept up to date with all the details you need.
At QMS, we can carry out this step for you. From your data audit, we will rectify incomplete records and remove any expired information and entries.
Alongside this, we can also enhance your database through updating preferences and providing additional information to entries.
We have over 25 years’ experience in the direct marketing industry so we can advise you on ethical conduct and best practice for your business.