As an experienced direct mailing house, we understand that businesses and consumers are predominantly marketed around digital communication channels. Emails, social media, digital advertising and search engines, but what happened to direct mail?
There’s no denying that direct mail in some people’s eyes, could be seen as outdated. But let’s not forget that this form of marketing still offers opportunities that you may have been missing to connect with your audience.
Now, let’s get into the facts! In 2020, on average an individual would receive 605 emails and 16.8 pieces of mail every week. To put this in perspective, the average life span of an email is 17 seconds; meaning it comes in and flies straight out the door. Scary stuff, hey! However, a direct mail’s lifespan is 17 days! You could argue that consumers perceive direct mail as more meaningful than emails; backed by evidence with 73% of consumers saying they prefer being contacted by brands via direct mail because they can read it whenever they wish.
To add to this point, direct marketing has been shown to be one of the most effective ways to engage an audience. In Q2 2020, The Data & Marketing Association (DMA) proved that direct mail is actually the most effective way to reach out to the younger generation. As a result of receiving direct mail, 40% of Gen Z (9 to 24-year-olds) individuals agree that direct mail can change their minds about a brand, influencing them to make online purchases. Therefore, not only does it provide a response, but it also opens the door and drives engagement online. The same report suggests that this is also increasing year on year, meaning direct mail is becoming even more effective. Food for thought as we move into 2022…
Looking at the evidence, it is undeniable that there is still a need for direct mail and in fact, this is a very effective way to reach your audience and drive engagement.
At QMS, we have over 30 years of experience working with our clients in direct mail marketing. Our direct marketing expertise includes adding personalised production to your mail, which creates that special connection with your audience. We can source and supply precise mailing lists that can provide the best leads for your business. What's more, our professional team can design, tailor, fulfil and despatch your mailings to a professional and efficient standards. We deliver the complete solution for both B2B and B2C campaigns.
In addition to this, direct mail works great with a digital marketing strategy. Once a consumer receives a strong, personalised direct mailing, it will motivate them to check your product offerings online and with good visibility from a digital marketing strategy, tis will enhance your brand image which will lead to increased traffic and conversions!
QMS has a strong base of experience in delivering integrated campaigns that embrace both online and offline attributes. Having our own in-house expert digital marketing team we can boost your visibility online through a variety of services such as search engine optimisation, paid advertising, social media and email marketing.
If you are looking for a bespoke direct mail company that can deliver campaigns suited to your needs, please get in touch and we will happily advise you on the best routes to boost your reach and leads! Contact our expert team today or give us a call on 01483 863300.