Direct Marketing: 110,000 direct mail letters dispatched in only 5 days

Client: Major Automotive Manufacturer
Project: New Model Announcement Mailing
Type: Short term, very high volume
Relationship: Agency client

Our Role

• Receive 52 data sets of circa 2000 records each - 1 per sales centre
• Import, set and sign-off 52 different letters and signatures
• Production of 110,000 personalised letters into 52 letterhead variations
• Assemble with new model information packs and prepare for despatch
• Despatch to UK destinations
• Project had to be completed within a 5 day period

Services Used

• Assembly, collation and despatch
• Data management
• Database design
• List purchase and enhancement
• Multiple insert matching
• Personalised production

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