Case Study: Database Creation and Communication Management

New Business Development

Marketing Campaign ReportsQMS Response management and call handling

Client: Speciality Beverage manufacturer
Project: Marketing Business Development Database
Type: Long term, medium volume
Relationship: Direct client

Our Role

  • Design a relational segmented database capable of managing communication flow for all the clients existing activities.
  • Build in flexibility for future expansion
  • Clean, upgrade and assign existing data into correct segments
  • Implement regular data enhancement programmeManage all outbound communications
  • Hot-line managementResponse capture from traditional and on-line sources
  • High degree of report production
  • Monthly reporting package with full analysis by product by activity

Services Used

Royal Mail Parcel Force DHL Experian
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