Case Study: Annual Events Communication Management

Client: Major Automotive Manufacturer
Project: Annual Events Programme
Type: Long term, medium volumes
Relationship: Agency partner client.

Our Role

• Management of all communications for over 60 events per year
• Receive and manage all data preparation
• Direct mail invitation process
• Response management via web, email, hotline and post
• Attendance build via call-out programme
• Confirmation process
• Attendee joining instructions
• Consolidated attendance data provided to facilitators

Services Used

• Attendance build via call-outs
• Confirmation process
• Data management
• Direct mail
• Events database design
• Multi-channel response management
• Reporting package