Case Study: Direct Marketing

Direct Marketing

QMS Project Manager Planning Email Marketing CampaignQMS Completed Professional Direct Mailing Campaign

Client: Major Automotive Manufacturer
Project: New Model Announcement Mailing
Type: Short term, very high volume
Relationship: Agency client

Our Role

  • Receive 52 data sets of circa 2000 records each - 1 per sales centre
  • Import, set and sign-off 52 different letters and signatures
  • Production of 110,000 personalised letters into 52 letterhead variations
  • Assemble with new model information packs and prepare for despatch
  • Despatch to UK destinations
  • Project had to be completed within a 5 day period

Services Used

Royal Mail Parcel Force DHL Experian
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