With the huge increase in User Generated Content (UGC) and social media in recent years and the subsequent active online engagement of consumers with a brand, the need for active moderation has never been greater.
In the early days of Social media we were responsible for moderating one of the very first user generated galleries for Doves 'Campaign for Real Beauty'– At QMS, using agreed parameters we can judge what is appropriate for publication and moderate as necessary whether this be image galleries or chat content. Brand owned chat rooms, Facebook pages, blog or website news items often incite heated responses and we are here to help you and protect your online brand reputation.
We can agree with you the level of moderation that you require. For example, depending on the audience and subject, it may be appropriate for us to read everything submitted, or simply review the hottest topics once a day – It's up to you and we will offer our best advice to ensure we meet your needs.
If you know that you want to engage with your existing and potential customers online but lack the experience or confidence to go it alone – then get in touch with us.
We can also help with the development and delivery aspects for a range of digital services with our digital partners.
We can also help to build your digital community with a pro-active strategy to encourage participation and diffuse any arguments or act as the brand ambassador and protector - usually by helping to explain a company’s policy or views in a diplomatic way.
To find out more about content moderation or other marketing services we offer please call us on 01483 863300 or fill out our contact form.